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    Tagged: subscriber retention

    2 Unexpected Fixes That Stop You Losing Paying Subscribers
    Membership Sites
    October 28, 2026

    2 Unexpected Fixes That Stop You Losing Paying Subscribers

    Somewhere between a free trial and a first payment, you lose more subscribers than any page on your site ever will. Most of that loss happens quietly, in a gap nobody reviews, and it feels personal once you finally notice it. Two small shifts to how a trial and its pricing work can close that gap without touching your product, your traffic or your offer. One of them has nothing to do with money at all. Which one it is might surprise you.

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    Entrepreneur Kate James, of eShowcase and MarketingTips, and her husband, Nick James, help online entrepreneurs, affiliate marketers, and small business owners build and grow successful online businesses.

    Their subscribers, customers and students come to them for practical, proven marketing know-how and ready-to-use content that saves them time. They also offer hands-on training and personal support to help them put it into action. Whether someone is just starting out or already has an established business, the aim is the same: to give them the tools, guidance and confidence to make real progress.

    Kate and Nick believe online business works best when it’s built on genuine value and lasting relationships, and that’s how they run their own.

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