Discover the art and craft of writing sales letters and emails that pull in orders like crazy
You already know the one thing about your offer that makes you wince before you hit publish. Every day you hide it, a buyer notices anyway, and quietly decides you’re not being straight with them. Read on and you’ll see exactly how to say the hard part first, so it works for you instead of against you. There’s one line Kate uses that turns her own biggest refund headache into her strongest sales point.
You’ve changed the colour, the wording, the size of the button. Still nothing. The problem isn’t the design sitting around your call to action, it’s what the words themselves are failing to answer in the first few seconds. Three plain questions expose exactly where yours is falling short, and none of them require a redesign. Fix those, and the button underneath barely matters.
If people understand what you’re selling but still don’t buy, your copy may be climbing the wrong ladder. Have you ever looked at a competitor’s sales...
“Jim” is allowing us to share this case study on the condition that we do not reveal his identity. Every marketer has one—the offer they don’t...
A Copywriting Exorcism for Online Marketers & Affiliates If your copy reads like it was ghostwritten by a beige filing cabinet, you’re not just boring people...
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