Tagged: pricing psychology, customer quality, refunds, information publishing, email marketing

You put a low price on your first offer to make it easy for people to say yes. Instead, it filled your inbox with refund requests and questions from people who never really wanted a solution. There’s a reason for that, and it isn’t your product. It’s what a price actually signals before anyone reads a word of your copy. Once you see it, you’ll never price a first offer the same way again.