Master Your Launch Timing to Stop Losing Costly Sales
You have picked the date, written the emails, and set the price. Then launch day arrives and the inbox stays quiet, because a hundred other things are competing for the same attention that morning. The problem usually is not the offer. It is the timing around it. This piece breaks down the three-stage plan that gets a promotion talked about before it opens, while it is live, and long after everyone else has stopped mentioning it. One part of it is the stage almost nobody bothers with.
